Market Research Analyst

Description

Assists organisations to understand current and predict future consumer behaviours through the collection and analysis of data. This data is likely to be obtained through consumer surveys and interviews conducted online or in-store.

Description

Analyse consumer behaviour and identify market opportunities to develop plans and policies to price and promote the goods and services provided by organisations.

Tasks include

• Collects and analyses data regarding consumer patterns and preferences
• Interprets and predicts consumer trends
• Researches potential demand and market characteristics for new goods and services
• Contributes to the preparation and execution of marketing objectives, policies and programs
• Commissions and undertakes market research to identify market opportunities for new and existing goods and services
• Advises on all elements of marketing, such as product mix, pricing, promotion and distribution