Digital Marketing Analyst

Description

Uses tools and techniques such as pay per click, search engine optimisation and tracking customer behaviour on websites to better understand online consumer behaviour, with the aim of improving digital marketing campaigns and ultimately increasing sales.

Description

Analyse consumer behaviour and identify market opportunities to develop plans and policies to price and promote the goods and services provided by organisations.

Tasks include

• Discovers and disseminates customer insights, and guides strategic and tactical initiatives, customer identification, addressability and segmentation
• Applies statistical modelling methods to determine the potential impact of pricing strategies on profitability
• Monitors performance of initiatives, providing regular reporting and insights as required
• Analyses data from digital marketing campaigns and platforms
• Recommends updates to digital content to improve search engine metrics