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221531 · OSCA 2024

Content Creator (Marketing)

Classification
Occupation
Skill level
1
Major group
Professionals

Classification

Major group
2Professionals

Description

Creates and publishes text, photos and videos designed to promote businesses, products or services to social media and digital platforms, to grow an audience, build brand awareness and increase sales. Schedules the release of, and updates to, marketing content on these platforms.

Alternative titles

  • Digital Content Producer (Marketing)
  • Digital Marketing Specialist
  • Social Media Specialist (Marketing)

Unit group

2215 · Marketing Professionals

Description

Analyse consumer behaviour and identify market opportunities to develop plans and policies to price and promote the goods and services provided by organisations.

Skill level

Occupation skill level 1

Australia

1

Tasks

Tasks include

  • Develops and implements digital marketing and social media strategies to increase brand awareness and searchability
  • Creates engaging, relevant and timely digital marketing and social media content to market an organisation and its activities, and drive consumer engagement
  • Monitors and analyses social media and website performance metrics to track engagement and target content
  • Manages, schedules and monitors multiple social media accounts
  • Maintains and enhances website content for external and internal audiences
  • May collaborate with social media influencers to develop content and increase brand reach

Occupations in this unit group

Sources