Visual Merchandiser
- Classification
- Occupation
- Skill level
- 4
- Major group
- Sales Workers
Classification
- Major group
- 6Sales Workers
- Sub-major group
- 61Sales Support Workers
- Minor group
- 619Miscellaneous Sales Support Workers
- Unit group
- 6191Product Promotion Workers
Description
Plans and installs internal, window and fixed displays to show goods to their best advantage.
Specialisations
- Retail Planogram Designer
Unit group
6191 · Product Promotion WorkersDescription
Promote products and services by supporting marketing campaigns, demonstrating and displaying products, and telemarketing to customers.
Skill level
Australia
4; 5
Occupation skill level 4
Tasks
Tasks include
- Designs and creates visual displays to optimise product visibility and overall customer engagement
- Collaborates with marketing and sales teams to develop display concepts
- Selects and arranges props, lighting and signage to enhance displays
- Installs and maintains displays, ensuring they are visually appealing and in line with brand guidelines
- Conducts market research to stay updated on current trends and competitor displays
- Trains and guides store staff on maintaining and updating displays
- May use digital systems (planograms) and 3D models to develop and install visual displays
Occupations in this unit group
Sources
- www.abs.gov.au/statistics/classifications/osca-occupation-standard-classification-australia/2024-version-1-0/browse-classification/6/61/619/6191
- www.abs.gov.au/statistics/classifications/osca-occupation-standard-classification-australia/2024-version-1-0/data-downloads/OSCA%20Category%20Descriptions.xlsx