Copywriter

Description

Designs and composes written material to advertise products and services.

Description

Research and compile news stories, write and edit news reports, commentaries and feature stories for presentation in print and electronic media, and compose written material to advertise goods and services.

Tasks include

• Writes advertising or promotional copy for media such as press, radio, television, social media, billboards, catalogues or shop displays
• Conducts research on the product, service or topic at hand, as well as the target audience
• Presents and pitches copy ideas to clients
• Proofreads and edits copy for accuracy and brand guidelines
• Collaborates with team members to ensure the copy aligns with other elements of the campaign, such as visual or sound design