Advertising Specialist

Description

Devises and coordinates advertising campaigns that encourage consumers to purchase particular goods or services.

Description

Devise and coordinate advertising campaigns that encourage consumers to purchase particular goods and services.

Tasks include

• Plans, develops and organises advertising policies and campaigns to support sales objectives
• Advises executives and clients on advertising strategies and campaigns to reach target markets, create consumer awareness, and effectively promote the attributes of goods and services
• Coordinates production of advertising campaigns involving artwork, copywriting, media scripting, television and film production, and media placement, within time and budget constraints