Skip to main content
ANZ Migrate
← Back to occupation search
112231 · OSCA 2024

Communications Manager (Public Relations)

Classification
Occupation
Skill level
1
Major group
Managers

Classification

Major group
1Managers

Description

Plans, organises, directs, controls and coordinates public relations activities within an organisation.

Alternative titles

  • Corporate Affairs Manager
  • Public Affairs Manager
  • Public Relations Manager

Specialisations

  • Community Relations Manager
  • External Relations Manager
  • Government Relations Manager
  • Media Relations Manager

Unit group

1122 · Communications Managers (Public Relations)

Description

Plan, organise, direct, control and coordinate the public relations activities within organisations.

Skill level

Occupation skill level 1

Australia

1

Tasks

Tasks include

  • Plans, develops, directs and coordinates communication strategies to best represent the employer's interests
  • Creates and manages publication production timelines
  • Oversees reputation management through internal communications, government relations, media relations and social media management
  • Stays informed of changes in media by assessing web, email and social media analytics to understand opportunities and barriers
  • Liaises with, supports and manages public relations teams to create press releases, advertising and promotional materials
  • Organises and manages events to promote key messages

Occupations in this unit group

Sources