Communications Manager (Public Relations)
- Classification
- Occupation
- Skill level
- 1
- Major group
- Managers
Classification
- Major group
- 1Managers
- Sub-major group
- 11Business Administration and Promotion, and ICT Managers
Description
Plans, organises, directs, controls and coordinates public relations activities within an organisation.
Alternative titles
- Corporate Affairs Manager
- Public Affairs Manager
- Public Relations Manager
Specialisations
- Community Relations Manager
- External Relations Manager
- Government Relations Manager
- Media Relations Manager
Unit group
1122 · Communications Managers (Public Relations)Description
Plan, organise, direct, control and coordinate the public relations activities within organisations.
Skill level
Occupation skill level 1
Australia
1
Tasks
Tasks include
- Plans, develops, directs and coordinates communication strategies to best represent the employer's interests
- Creates and manages publication production timelines
- Oversees reputation management through internal communications, government relations, media relations and social media management
- Stays informed of changes in media by assessing web, email and social media analytics to understand opportunities and barriers
- Liaises with, supports and manages public relations teams to create press releases, advertising and promotional materials
- Organises and manages events to promote key messages
Occupations in this unit group
Sources
- www.abs.gov.au/statistics/classifications/osca-occupation-standard-classification-australia/2024-version-1-0/browse-classification/1/11/112/1122
- www.abs.gov.au/statistics/classifications/osca-occupation-standard-classification-australia/2024-version-1-0/data-downloads/OSCA%20Category%20Descriptions.xlsx
The supplied migration lists use ANZSCO codes, not OSCA codes.
