Sales and Marketing Manager

Description

Plans, organises, directs, controls and coordinates sales and marketing activities within an organisation and externally.

Description

Plan, organise, direct, control and coordinate the advertising, business development, and sales and marketing activities within organisations.

Tasks include

• Directs the development of sales strategies and setting of sales targets in order to maximise an organisation's sales and customer loyalty
• Directs and evaluates marketing strategies
• Establishes distribution networks for products and services, and initiates market research studies
• Establishes organisational policies and procedures in relation to sales and marketing
• Conducts regular data analysis and measures campaign performance against predefined metrics
• Leads sales teams in building relationships with clients and manages the negotiation of sales contracts
• Assesses the marketing potential of new and existing store locations
• Determines price schedules and discount rates