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225115 · ANZSCO 2022

Digital Marketing Analyst

Classification
Occupation
Skill level
1
Major group
Professionals

Classification

Major group
2Professionals

Description

Uses tools and techniques such as Pay per click, Search Engine Optimisation (SEO) and tracking customer behaviour on websites to better understand online consumer behaviour; with the aim of improving digital marketing campaigns and ultimately increasing sales.

Unit group

2251 · Advertising and Marketing Professionals

Description

Advertising and Marketing Professionals develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services.

Skill level

Australia

In Australia and New Zealand: Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).

New Zealand

In Australia and New Zealand: Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).

Occupation skill level 1

Tasks

Tasks include

  • planning, developing and organising advertising policies and campaigns to support sales objectives
  • advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
  • coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
  • researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
  • supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
  • commissioning and undertaking market research to identify market opportunities for new and existing goods and services
  • advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels
  • creating, scheduling and publishing marketing content to social media platforms and websites
  • applying statistical modelling methods to determine the potential impact of pricing strategies on profitability
  • monitoring performance of initiatives, providing regular reporting and insights as required
  • analysing data from digital marketing campaigns and platforms
  • recommending updates to digital content to improve search engine metrics

Occupations in this unit group

Sources