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131114 · ANZSCO 2021

Public Relations Manager

Classification
Occupation
Skill level
1
Major group
Managers
Assessing authority
IML

Classification

Major group
1Managers
Sub-major group
13Specialist Managers

Description

Plans, organises, directs, controls and coordinates the public relations activities within an organisation.

Alternative titles

  • Communications Manager
  • Corporate Affairs Manager
  • Corporate Relations Manager
  • PR Manager
  • Public Affairs Manager

Specialisations

  • Community Relations Manager
  • External Relations Manager
  • Media Relations Manager

Unit group

1311 · Advertising, Public Relations and Sales Managers

Description

Advertising, Public Relations and Sales Managers plan, organise, direct, control and coordinate advertising, public relations, sales and marketing activities within organisations.

Skill level

Australia

In Australia and New Zealand: Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).

New Zealand

In Australia and New Zealand: Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).

Occupation skill level 1

Tasks

Tasks include

  • directing the development and implementation of sales strategies and setting sales targets in order to maximise an organisation's sales and customer loyalty
  • directing the development and implementation of strategies to promote an organisation's goods and services to as many people as possible
  • directing the development and implementation of strategies to generate increased consumption of an organisation's goods and services through the creation and reinforcement of 'brand image' or 'brand loyalty'
  • directing the development and implementation of strategies to build and maintain an organisation's image and reputation with its customers, investors and the wider public

Occupations in this unit group

Sources